English Information Readability At Adi Soemarmo Solo Airport Station

Abstract

This study aims to determine the level of satisfaction and passenger perceptions of the readability of information in English at Adi Soemarmo Airport Station and formulate a recommendation to improve the readability of information in English to the manager of Adi Soemarmo Airport   Station. This research is quantitative descriptive. Measurement of the level of passenger satisfaction uses the ACSI (American Customer Satisfaction Index) method [1], while measuring the level of passenger interest uses the IPA (Importance-Performance Analysis) measurement method and the scale used is the Likert scale [2], [3]. The data collection technique used was a questionnaire method with a random sampling system. Examination of the questionnaire items was carried out by means of validity and reliability tests. The results showed that (1) Passengers were "very satisfied" with the level of readability of information in English at Adi Soemarmo Airport station with a customer satisfaction index value of 0.824[4], [5]. (2) The priority matters for improving the readability of information in English at Adi Soemarmo Airport Station in Solo are (a) Information on advanced transportation / other transportation integration in English; (b)   travel information and complaint services in English; (c) Directional markers with a larger proportion of the size of the letter/text of the marker than other information in English; (d) Service information in the form of station plans/layouts, station names,   operating schedules,   fares, evacuation directions/routes in case of emergency in English; and (e) English-speaking special seat signs for pregnant women and the elderly.